The National Commission for Scheduled Castes (N🍌CSC) has issued a notice to restaurant aggregator Zomato over a controversial ad which showed actor Aditya Lakhia, who played the Dalit character Kachra in the film "Lagaan&q𒁃uot;, as items made of recycled waste.
The NCSC also asked the Delhi Police commissioner and the resident grievance officer of YouT🐟ube to investigate the matter.
The ad, which draws a link between the character Kachra with 'ka🍃chra', the Hindi word for garbage, was aired on World Environment Day on June 5.
In the nearly two-mi🌃nute ad, Lakhia is depicted as a lamp, paper, paperweight, watering can, and different types of jackets -- the accompanying text detailing how much recycled 'kachra' was used to make each item.
In its notice, the commission ꧙sought an explanation from Zomato over th🌊e ad and its details.
It asked the Delhi Police commissioner as well as the resident grievance officer of YouTub✤e to investigate the matter and submit an action taken report immediately through post or email.
NCSC Chairman Vijay Sampla ဣcautioned the officers that if the action taken report is not received within the stipulated time, then the commission might exercise the powers of the civil court conferred on it under Article 338 of the Constitution of India and issue a summon ⛦for personal appearance before it in Delhi.
Zomato deleted the ad after it cam𒁏e under attack for being casteist. The company issued an apology from its o💜fficial Twitter handle and said the intent was to "spread awareness about the potential of plastic waste and benefits of recycling in a humorous way".
