As the fast food industr𒉰y intensifies its battle for customers, Taco Bell is pushing the boundaries with innovative new menu items. The California-based Yum! Brands eatery recently open💦ed its test kitchen to "Good Morning America," offering a sneak peek at its latest creations.
One of the standout new items is the Cheesy Street Chalupa, a product of the test kitchen's rigorous selection process. Out of over 2,000 ideas, l🐈ess than 50 mꦉade it to the final menu, with the Cheesy Street Chalupa leading the pack.
This new chalupa features a thick, fried shell layered with cheese and is filled with either marinated, grilled steak or slow-roasted chicken, along with fresh cilantro and onions. It will be availabl🐼e for a limited time at participating locations, priced at $5.49 each.
"It all starts with, 'What's something that's crazy craveable [and] unbelievably, undeniably innovative?' And if you create it, people talk about it," said Taylor Montgomery, Taco Bell's chief marketing officer, in 🃏an interview with "GMA."
This summer, Ta༒co Bell has been rolling out creative twists on popular items, including the new Big Cheez-It C♛runchwrap Supreme, which features an oversized version of the famous cracker instead of a tostada shell. Despite initial skepticism, Montgomery noted that "consumers loved it."
Taco Bell also is giving a new spin to its iconic turquoise-hued Mountain Dew beverage, Baja Blast, by incorporating it into a dessert. "This is the Baja Blast gelato," said Liz Matthews, Taco Bell's chief food innovation officer, showcasing the fun new treat.
