The political scenario in Jammu and Kashmir (J&K) has always been dynamic, but the abrogation of Article 370 in 2019 shifted the region’s politics significantly. It resulted in an ongoing struggle for regional and national parties to adapt to the altered landscape, as voter landscapes have changed, new players have emerged and the Bharatiya Janata Party (BJP) has consolidated its influence. To make sense of this situation requires examining not only the circumstances leading to the abrogation, but also the internal workings of key regional parties, the rise of new political forces and the BJP’s strategic moves to reshape J&K’s politics.