Like in any long-standing relationship, there are aspects of a person or a brand that you enjoy, dislike and tolerate in disproportionate measure. One may agree or disagree with the reportage in Outlook but what is undisputed is that it makes its presence felt. From a fledgling, to nudging its way into the hallowed halls of national discourse to becoming one of the key players is a journey and some. There’s a distinct sense of regard for those who marshal the means and the guts to blaze a trail. One can recall the many edgy cover stories that have at times stirred and at others sensationalised. From the political stories that had a pronounced slant to an unabashed take on Indian society and its changing morality. Most of all, it’s the kind of articles Outlook has had on popular culture and at times on cinema. Amidst the hard-nosed ‘investigative journalism’-led forceful reporting, there has been a certain nuance, a finer lens and an acknowledgement of the liminal space. This comes across in those articles. Being one of the contributors, I recall going down the memory lanes of my small hill town in the Himalayas, adoringly and ruefully in equal measure. And it being put together in an interesting smorgasbord of an issue. With hopes and wishes that Outlook goes on to celebrate another score.
(Prasoon Joshi is an award-winning adman and songwriter)
Outlook invites readers to take part in its 20th anniversary celebrations. Send us your bouquets and, more importantly, your brickbats. E-mail your entry to editor [AT] outlookindia [DOT] com
