.jpg?w=801&auto=format%2Ccompress&fit=max&format=webp&dpr=1.0 "EU Launches Antitrust Investigation Of Google")
European Union regulators have launched a fresh antitrust 𒊎investigation of Google, this time over whether the U.ဣS. tech giant is stifling competition in digital advertising technology.
The European Commission said Tuesday that it has opened a formal invest🐎igation i🦹nto whether Google violated the bloc's competition rules by favouring its own online display advertising technology services at the expense of rival publishers, advertisers and advertising technology services.
The commission, the EU'🐲s executive arm and the bloc's top antitrust enforcer, is looking in particular at whether G🌠oogle is restricting access by third parties to user data for ad purposes on websites and apps.
“Online advertising services are at the heart of how Google and publishers monetise their online services,” said Margrethe Vestager, the EU commission's competition chieꦉf and executive vice president for digital. Google collects data to be used for targeted advertising while it also sells advertising space and acts as a middleman between online advertisers and publishers, she said.
“We are concerned that Google has made it harder for rival online a❀dvertising services to compete in the so-called ad tech♈ stack,” Vestager said.
An email ꧋seeki꧅ng comment was sent to Google's press office.
