The music world is still reeling from the shockwaves sent through it by first Demi Lovato and then Ariana Grande's decision to part ways with their long-standing manager, Scooter Braun. As news of this major shake-up revolves across fan communities and the industry, the reactions have been a mix of surprise, support, and curiosity.
‘Fan’tastic reactions
Devoted fans of both Lovato and Grande have taken to social media platforms to express their feelings about the managerial split. While some fans have conveyed their unwavering support for the artists' decisions, others have expressed sadness at the end of an era characterized by Braun's influence on their musical journeys. Social media platforms have seen a flurry of hashtags and posts dedicated to both artist🐼s, filled with heartfelt m꧃essages and words of encouragement.
A fan tweeted, "today demi lovato and ariana grande dropped scooter braun. looks like scooter braun is about to be hit with some big allegations.”
While another took a jibe at Scooter in his tweet, “Remember when Scooter Braun FORCED Ariana Grande to put a track on her album about her ex (Mac Miller) who had just passed away at the time. She was clearly broken and yet he only thought about promotion. Ariana NEVER performed this song in her life. What an awful man! (sic).”
Another fan wrote, “demi lovato + ariana grande leaving scooter on the same day… some shot is goin down”.
What the industry has to say?
Industry insiders and experts have also been quick to offer their insights into the potential impacts of this move. Many highlight the changing dynamics between artists and their managers, underscoring the increasing need for artists to have more creative autonomy. As Lovato and Grande venture into a new chapter, their departure from Braun's guidance could symbolize a shift towards artists taking the reins of their careers and artistic expressions.
Moreover, the news of their departure comes on the heels of a similar report involving Justin Bieber's alleged exit from Braun's management. Despiꦬte initial reports, Braun's team refuted the claims. This sequence of events has sparked discussions around the broader landscape of artist-manager relationships, shedding light on the nuanced decision-making process.
