In a four-part series, we talk about how India underperformed as an emerging market over the last decade. While it was pitched as the market of the world to global investors, there are no buyers for global products in India as people’s income levels have not increased in the last 10 years, and they have been forced to dip into savings to survive the rising inflation in the economy. Will India's story be any different over the next 10 years?
Anil joined a private bank’s wealth management wing in Mumbai, in a clerical post in 2006. By 2009, his colleagues advised him to take time off and pursue an MBA, after all he needed to push his career if he was to marry his officer girlfriend. He had saಞved up some money, and decided to quit his job, prepare for MBA schools, pursue the degree, and return to the job market in two years.
Seldom does lifeಞ pan out as planned. Anil completed his 🍰MBA but found no takers in 2011.
The second decade of the 21st century began on a positive note. India seemed to have decoupled it💝self from the global financial crisis of 2008, with just one year of sub-5 per cent GDP growth. Consumption was strong and kept the India engine humming. But there was a deadly undercurrent: household spending was fuelled by debt.
For Anil, now, he was over-qualified for his previous j✅ob. “I had an MBA but found no job. It was frustrating. I h✃ad taken a loan for the MBA, and I had to pay for from my savings,” he laments.
By 2012, Anil was ready to latch on to any opportunity that came his way. He remembered a school friend who had settled in China, married a local and was runn🦄ing an industrial adhesive manufacturing unit in Guangzhou. He had clients in India and promised Anil a commission if he managed to grab more business. Anil jumped at the opportunity, made a few trips to China, and bagged more clients around Delhi and Punjab. Soon, Anil had rented a small office in the Sakinaka area o🦋f Mumbai, and distributed the adhesive his friend manufactured in China.
Suddenly, 2014, the taxman knocked at Anil’s doors. They alleged price arbitrage and raised a tax claim of Rs 40 lakh on him for importing adhesives from China at a lower price and selling them at a higher price in India, without any value addition. While Anil was distracted fighting his legal case, the demonetisation of 2016 had dealt a debi🌼litating blow to his 🎀client-base.
The biggest casualty of this move were the small businesses of India. As per the National Sample Survey Office, the informal sector accounts for approximately 40 per cent of India’s GDP and employs three in four of Indian labour. As SMEs lost business to the c🌸orporates, which were not creating new capacities in the last decade, it harmed the long-term goal of increasing the size of the middle class that would consume products.
Apart from anecdotal evidence 🃏and some studies by trade bodies, the r🔴eal hurt demonetisation caused to India’s informal sector is yet unknown as an impact survey for MSMEs during that period is yet to be conducted.
The new tax regime launched just eight months after demonetisation made matters worse for Anil. Seven🌸 years since the tax notice, Anil is still fighting his case, while his business has evaporated.
