French cosmetics major L’Oreal Group on Friday 🎃said it will drop words such as white, fair and light from all its skincare products, a day after Unilever annᩚᩚᩚᩚᩚᩚᩚᩚᩚ𒀱ᩚᩚᩚounced a similar move.
Cosmetics brands have been under the scanner over products that promote skin fairness amid growing voices against racial stereotypin🎀g. This has intensified in the wake of the 'Black Live🥀s Matter' movement in the West.
"The L'Oreal Group acknowledges the legitimate concerns about the terms used to describe skin even-ing products, and has therefore decided to remove the words white/whitening, fair or fairness, light/lightening from all its skin even-ing 🔴products," the company said in a st꧙atement.
L'Oreal is a big🌟 player in the personal care categoty and owns global brands like Garnier, L'Oreal Paris, Maybelline New York and NYX Professional Make Up.
FMCG major Unilever had on Thursday said it is withdrawing the word 'Fair' from its popular skinc🅠are brand 'Fair & Lovely'.
Several 𒊎companies have been forc⛄ed to reassess their products and branding following the 'Black Lives Matter' protests across the globe.
Recently, US-based healthcare and FMCG giant Johnson & Jo🥀hnson (J&J) stopp♐ed the sale of its skin-whitening creams globally, including in India.
Kolkata-based FMCG firm Emami, which o💧wns fairness cream brand Fair & Handsome, had said it is evaluating the ൩current situation.
"We, as responsible corporate citizens value consumer sentiments a♊nd take cognizance of the holistic approach that is required to be taken to address thei💛r needs.
"We are studying all i🔜mplications currently and evaluating internally to decide our next cour🎃se of action," an Emami spokesperson had said.
