ꦦThe Delhi Commission For Women has written to Union Information and Broadcasting Minister Anurag Thakur demanding that a "misogynistic" advertisement being played on mass media be taken off air.
🦩Delhi Commission for Women in its letter to I&B Minister Anurag Thakur has said the commission has come across a advertisement of a perfume brand, which it deems is ‘misogynistic’.
ꦦThe Delhi Commission For Women has written to Union Information and Broadcasting Minister Anurag Thakur demanding that a "misogynistic" advertisement being played on mass media be taken off air.
🥂The panel on Saturday said the advertisement "promoted gang-rape culture" and also issued a notice to the Delhi Police in the matter.
♊"The Delhi Commission for Women has come across a misogynistic advertisement of a perfume brand…," said the letter which went on to describe the objectionable advertisement.
🔴In her letter to Thakur, DCW head Swati Maliwal sought urgent action by the ministry to ban the advertisement.
💧She also said robust systems should be built to ensure certain checks and balances to make sure that such "filthy" advertisements that promote rape culture are never played again.
🎃She also demanded heavy penalty on the perfume brand so that other companies refrain from playing such "dirty tactics for cheap publicity".
♛The Delhi Police has been asked to provide an action taken report in the matter by June 9.
💯"What is this creative process that promotes toxic masculinity in its worst form and encourages gang-rape culture? FIR should be registered, advertisements should be taken off air and strongest penalty should be imposed on this company. Delhi Police and I&B Ministry must urgently act in the matter without wasting any further time," Maliwal said.
(With PTI inputs)